Friday, December 12, 2008

Sears faces tough test this holiday season


The holiday season is expected to be difficult for most retailers, but it could prove especially tough for one of the nation’s most storied brands: Sears. Sears, a fixture of American retailing for more than 100 years, had already been struggling to find its niche before the economic downturn began in earnest.Now, it’s facing the double whammy of a dismal housing market, which is crimping sales of flagship items like appliances, and cash-strapped holiday shoppers looking for the biggest bargains on other discretionary items, like clothes.