Monday, January 5, 2009

Baskin-Robbins offers 'healthy' ice cream


Ice cream chain Baskin-Robbins said Monday it is launching a new line of ice cream treats just in time to help New Year's dieters trim their waistlines.The line, called BRight Choices, will include light and reduced fat, no sugar added ice cream as well as dairy-free sorbet and fat-free frozen yogurt. It will be sold in stores beginning today.The chain said its new Premium Churned Light Ice Cream has 50 percent less fat and 20 percent fewer calories than its regular ice cream. The new Premium Churned Reduced Fat No Sugar Added ice cream, meanwhile, has 25 percent less fat than regular Baskin-Robbins ice cream. Yayyyy for ice cream!!!